Top Picks Under $30

A delicate shampoo that removes the daily grit, grime, oils and product buildup that can rob hair of its natural beauty, leaving hair squeaky clean.

key features:

• Cleanses hair back to a purer state
• Maintains hair hydration
• Invigorates hair and scalp
• Increases volume and shine

  ideal hair types:

Non-chemically treated hair. Normal to oily, fine to medium hair.

specs:

• Size: 250ml/ 1L
• Ingredients:
  

  Water/Eau (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Polysorbate 20, Hydroxyethylcellulose, Fragrance (Parfum), Cetrimonium Chloride, Glycerin, Hydrolyzed Yeast Protein (Dynagen-Rtm/Mc), Phenylpropanol, Propylene Glycol, Methylisothiazolinone, Hydroxypropyl Methylcellulose, Sodium Citrate, Xanthan Gum, Allantoin, Panthenol, Tocopherol, Disodium Lauriminodipropionate Tocopheryl Phosphates, Caprylic/Capric Triglyceride, Cymbidium Grandiflorum Flower Extract, Citric Acid, Tetrasodium Edta, Rosmarinus Officinalis (Rosemary) Flower Extract, Panax Ginseng Root Extract, Cannabis Sativa Seed Oil, Cedrus Deodara (Cedarwood) Oil.
  

Special shampoo with Piroctone Olamine and Climbazole that removes dandruff and soothes irritated scalp. 
Rosmary oil, Menthol, Salicylic Acid and Ginger extract soothes irritated, rubescent scalp and maintains healthy moisture balance of hair and scalp.

key features:

• Rosemary oil, Menthol and Ginger extract soothes irritated scalp
• Piroctone Olamine and Climbazole removes dry dandruff and itchiness
• Lactic Acid helps regulate oil production, while Salicylic Acid gently sheds dead skin, promoting new cell growth
• Vegan and Cruelty Free
• Free from Parabens

ideal hair types:

Ideal for people with an irritated scalp or dandruff.

directions:

Massage into wet hair. Allow 1–2 minutes to work in. Rinse thoroughly. Follow with a SACHAJUAN conditioner.

specs:

• Size: 100ml/ 250ml
• Ingredients:
  AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, PIROCTONE OLAMINE, CLIMBAZOLE, HYDROLYZED WHEAT PROTEIN, C12-13 ALKYL LACTATE, LACTIC ACID, BUTYLENE GLYCOL, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, SALICYLIC ACID, MENTHOL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, POLYSORBATE 20, SODIUM BENZOATE, POTASSIUM SORBATE, SORBIC ACID.
  

Loma's Daily Shampoo contains certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. 

key features:

• Naturally nourishing and cleansing to leave hair and scalp healthy
• Loma's most clarifying shampoo
• Sulfate, Gluten and Paraben free

ideal hair types:

For all hair types, especially fine to normal. Safe for use on color-treated hair.

specs:

• Size: 0.5oz/ 3oz/ 12oz /33.8oz
• Aromatherapy: Tangerine, Orange and Grapefruit

Gentle cleansing shampoo with Ocean Silk Technology, Climbazole and Piroctone Olamine to maintain a healthy scalp and hair. Adds volume and bounce, with a refreshing effect.

key features:

• A gentle cleansing shampoo 
• Adds volume and bounce, with a refreshing effect
• Active ingredients work to maintain a healthy scalp and hair
• Vegan and Cruelty Free
• Free from Parabens

ideal hair types:

Ideal for people with overactive sebaceous glands.

directions:

Massage a small amount into wet hair. Rinse thoroughly. Follow with SACHAJUAN Normalizing Conditioner.

specs:

• Size: 100ml/ 250ml
• Ingredients:
  AQUA (WATER), SODIUM LAURETH SULFATE, GLYCERETH-2 COCOATE, COCAMIDOPROPYL BETAINE, GLYCERIN, PEG-4 RAPESEEDAMIDE, HYDROLYZED RHODOPHYCEA (RED ALGAE) EXTRACT, SODIUM  BENZOATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, C12-13 ALKYL LACTATE, CLIMBAZOLE, PIROCTONE OLAMINE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, SODIUM CHLORIDE, MENTHOL, PHENOXYETHANOL.
  

A rich daily conditioner that heals as it hydrates, leaving even the most damaged of hair soft, manageable, healthy and feeling luxurious.

key features:

• Helps mend split ends
• Protects against every day damage
• Eliminates tangles

ideal hair types:

Chemically treated, dry or damaged hair.

specs:

• Size: 250ml/ 1L
• Ingredients:
  

  Water/Eau (Aqua), Propylene Glycol, Cetrimonium Chloride, Cetyl Alcohol, Mineral Oil, Cetearyl Alcohol, Polysorbate 60, Fragrance (Parfum), Glycerin, Hydrolyzed Yeast Protein (Dynagen-Rtm/Mc), Butyrospermum Parkii (Shea) Butter, Caprylic/Capric Triglyceride, Cymbidium Grandiflorum Flower Extract, Hydrogenated Polyisobutene, Disodium Lauriminodipropionate Tocopheryl Phosphates, Tocopheryl Acetate, Retinyl Palmitate, Panthenol, Phenylpropanol, Propylene Glycol, Methylisothiazolinone, Sodium Citrate.
  

For colored hair.

With Salina Caper Blossom extract, Slow Food Presidium.

Rich in quercetin, a powerful amino acid with a protective effect on the hair structure along with hair color-protecting polyphenols.

A perennial bush of tropical origin, the caper has been growing around the Mediterranean basin from time immemorial: references to its use as a food and medicine are found in the Bible, in the works of Hippocrates, Aristotle and Pliny the Old.

Shampoo

What

Illuminating and protective sham-poo for cosmetic colour that gives long-lasting shine.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of MINU/conditioner or MINU/hair mask, according to the needs.

Ingredients

For wavy or curly hair.

With Noto Almond extract, Slow Food Presidium.

Rich in proteins, B vitamins, vitamin E, unsaturated fats, magnesium, iron, potassium, copper and phosphorus with an elasticising and volumizing action.

Since the mid 19th century, this area, one of Sicily’s most beautiful agricultural landscapes, has been home to a variety of almond of exceptional quality, the Romana, named after the family of farmers on whose fields this variety was found and who have had the honour of making it known. These almonds have a thick and woody shell that enables them to preserve their flavour and aroma for a long time, which is why they are particularly sought after by confectioners worldwide.

Shampoo

What

Elasticizing and controlling shampoo, it gives volume and keeps the hair soft and light.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.

Ingredients

A rich shampoo that rehydrates & nourishes the driest, most fragile hair.

key features:

• Restores moisture levels
• Protects colour-treated hair
• Heals every day damage

ideal hair types:

Chemically treated, dry or damaged hair.

specs:

• Size: 250ml/ 1L
• Ingredients:
  

  Water/Eau (Aqua), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Decyl Glucoside, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Polyquaternium-7, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydrolyzed Yeast Protein (Dynagen-Rtm/Mc), Silk Amino Acids, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Panthenol, Butyrospermum Parkii (Shea) Butter, Dimethicone Copolyol, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Citric Acid.
  

Replenish and restore moisture for silky, shiny hair.

key features:

• Great at moisturizing dry scalps
• Helps control frizz and preserve color
• Sulfate, Gluten and Paraben free cleansing

ideal hair types:

• For all hair types especially normal to dry, color treated and foiled

key ingredients:

• Aloe Vera Gel — Organic healing and soothing properties.
• Jojoba Seed Oil — The most effective instant moisturizer to the hair, rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage.
• Avocado Seed Oil — Quenches dry thirsty hair and adds strength.
• Creatine — Most effective natural ingredient to add strength to the hairs internal structure especially on color treated, foiled and bleached hair.
• Quinoa Protein — Gluten free, protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair.

specs:

• Size: 0.5oz/ 3oz/ 12oz /33.8oz
• Aromatherapy: Mango, Orange and Tangerine

Loma's Nourishing Shampoo helps control frizz and preserve color. It's created with skin care cleansers

key features:

• Naturally nourishing and cleansing to leave hair and scalp healthy
• Loma's most clarifying shampoo
• Sulfate, Gluten and Paraben free

ideal hair types:

For dry, thirsty and chemically treated hair. Safe on Keratin treated hair and hair pieces

key ingredients: 

• Creatine — 35% more effective that any protein or keratin on the market at rebuilding the internal tensile strength of the hair especially color treated, foiled and bleached hair types. You can never over-proteinize the hair when using Loma.
• Olive Oil — Adds instant nourishment to the hair and skin.

specs:

• Size: 0.5oz/ 3oz/ 12oz /33.8oz
• Aromatherapy: Cranberry and Pear

For long or damaged hair.

With Villalba Lentil Seeds extract, Slow Food Presidium.

Rich in serine and glutammic acid, the most abundant amino acids in keratin, it nourishes and repairs.

Villalba lentils are characterised by a high content of iron and proteins, and a low content of phosphorus and potassium.Their cultivation is very sustainable since they do not require fertilizers, special treatments or irrigation.

Shampoo

What

Breakage preventing and shine giving shampoo, it gives silkiness and light to the hair.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of MELU/conditioner.

Ingredients

For frizzy and unruly hair.

With Minuta Olive extract, Slow Food Presidium.

Rich in fatty acids and vitamins, it has an elasticising and softening action.

The Nebrodi mountains, the large “green heart” of Sicily, are the ideal habitat for a rare and ancient Sicilian olive cultivar, the Minuta. Unlike other Sicilian oils, the Minuta olive oil is very delicate and rich in subtle fruity notes with floral aromas. It is highly nutritious with a high concen-tration of polyphenols and vitamin E.The centuries-old olive groves, which are still producing, are evidence of the historical significance of Minuta olives in the area.

Shampoo

What

Smoothing shampoo, it cleanses gently and favours straightening.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.

Ingredients

• Roucou oil - prevent hair aging, strong anti-oxidant action
• Carbon-neutral/Zero Impact Product

Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.

Shampoo with Ocean Silk and Thickening Technology gives your hair smooth volume. The hair is nourished, providing a foundation for amazing styling. Heat and UV protectants work together to make your hair become healthier and shinier.

key features:

• Thickening Technology provides a thicker feel and smooth volume 
• Hair is nourished, providing a foundation for amazing styling 
• Heat and UV protectants shield hair from heat and sun damage
• Vegan and Cruelty Free
• Free from Parabens

ideal hair types:

Ideal for all hair types and for heat-styled hair.

directions:

Massage a small amount into wet hair. Rinse thoroughly. Follow with SACHAJUAN Thickening Conditioner.

specs:

• Size: 100ml/ 250ml
• Ingredients:
  AQUA (WATER), SODIUM LAURETH SULFATE, GLYCERETH-2 COCOATE, COCAMIDOPROPYL BETAINE, GLYCERIN,
  PEG-4 RAPESEEDAMIDE, PARFUM (FRAGRANCE), SODIUM CHLORIDE, SODIUM BENZOATE,
  HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, VP/DMAPA ACRYLATES COPOLYMER,
  LINALOOL, LIMONENE, BENZYL SALICYLATE, HEXYL CINNAMAL, ALPHA-ISOMETHYL IONONE, HYDROLYZED RHODOPHYCEA (RED ALGAE) EXTRACT, BENZALKONIUM CHLORIDE, PHENOXYETHANOL.
  

Quickly removes dirt and impurities from the hair.

key features:

• Make the hair look, feel & smell clean 
• Contains rice and tapioca starch for better absorption of oils and other impurities
• Rich with Aloemoist Complex

ideal hair types:

For all hair types especially fine and limp.  LOMA products are Paraben and Gluten free, Sulfate free cleansing and Sodium Chloride free, and all products are good for your hair and skin!

specs:

• Size: 4.4oz
• Aromatherapy: Pear

An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones.

key features:

• Brightens blonde & grey hair
• Sulfate, Gluten and Paraben free

ideal hair types:

Ideal for blonde hair both color-treated and natural.

specs:

• Size: 3oz/ 12oz /33.8oz
• Aromatherapy: Vanilla Bean & Blood Orange

Silver Shampoo that adds pigments to the hair which counteracts and neutralizes yellow/golden tones. The pigments add volume and new luster to the hair. Contains UV-protection. Ocean Silk Technology hydrates, increases shine and gives stability.

key features:

• Pigments neutralize yellow/golden tones in blonde and grey hair 
• Hydrates, adds volume and luster to hair
• Offers UV-protection 
• Vegan and Cruelty Free
• Free from Parabens

ideal hair types:

Ideal for blonde or grey hair.

directions:

Massage a small amount into wet hair. Leave on 1-2 minutes.  Rinse thoroughly.

specs:

• Size: 250ml
• Ingredients:
  AQUA (WATER), SODIUM LAURETH SULFATE, GLYCERIN, CAPRYLYL/CAPRYL GLUCOSIDE, COCAMIDOPROPYL BETAINE, PEG-4 RAPESEEDAMIDE, GLYCERETH-2 COCOATE, CHONDRUS CRISPUS (CARRAGEENAN) EXTRACT, PARFUM (FRAGRANCE),
  HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM CHLORIDE, SODIUM BENZOATE, PEG-7 GLYCERYL COCOATE, CITRIC ACID, HEXYL CINNAMAL, POLYQUATERNIUM-10, CI 60730 (EXT. VIOLET 2), SODIUM SULFATE, DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE, LIMONENE, LINALOOL, CITRAL, SODIUM ACETATE, ISOPROPYL ALCOHOL.
  

For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening.

With Torre Guaceto Fiaschetto Tomato extract, Slow Food Presidium.

Rich in carbohydrates and proteins, it has a strong nourishing power and an anti-oxidant action due to vitamin C. Its extract is obtained from the tomato’s pulp and has remarkably invigorating and nourishing properties.

This juicy and sweet small tomato is part of the gastronomic tradition of its region: it was the main ingredient that all families, even in urban areas, used to prepare the tomato sauce for the winter. Yet, despite its historical importance, the Fiaschetto tomato came close to disappearing: growing it was too expensive and its yields were too low compared to modern hybrids developed for sauce making.Thanks to a careful search in the private vegetable gardens of the area of Torre Guaceto, Fiaschetto plants were found and were used to reintroduce this refined tomato variety

Shampoo

What

Nourishing shampoo to give body to the hair.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of NOUNOU/conditioner or NOUNOU/hair mask, according to the needs.

Ingredients

Water, disodium laureth sulfosuccinate, glycerin, sodium cocoylisethionate, sodium lauroylmethylistethionate, cocamidopropyl betaine, sodium lauroyl sarcosinate, sodium lauryl sulfoacetate, coco-glucoside, glyceryl oleate, benzyl alcohol, panthenol, pehentyl benzoate, acrylates/c10-30 alkaylacrylate crosspolymer, fragrance, glycol disterate, sodium methyl 2-sulfolaurate, sodium benzoate, dicapryl ether, disodium edta, buteth-3, lauryl alcohol, polyquaternium-7, polyquaternium-10, amodimethicone, sodium benzotriazolyl butylphenol sulfonate, trisodiumethylenediaminedisuccinate, sodium hydroxide, disodium 2-sulfolaurate, solanum lucoperiscum (tomato) fruit extract, citric acid, c11-15 pareth-7, glyceryl stearate, alcohol, sodium chloride, laureth-9, trideceth-12, linalool, geranoil, tris(tetramethylhydroxypiperidinol) citrate, tributylcitrate, CI 19140 / yellow 6, CI 14700 / red 4, ci 61570 / green 5.

For dry or dehydrated hair.

With Paceco Cartucciaru Yellow Melon extract, Slow Food Presidium.

Rich in water, vitamins and mineral salts, it gives prolonged hydration.

In the early 17th century the growing of melons was very common in the agricultural villages near Trapani, Italy. After the late harvest, melons were stored on terraces or hung on balconies until Christmas when, once sliced, they were enjoyed for their sweetness and juiciness. To protect the Presidium, after obtaining the extract, the melon seeds are sent back to Mrs. Simonte so she can plant them again.

Shampoo

What

Shampoo that provides deep hydration.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with MOMO/conditioner.

Ingredients

For fine or limp hair.

With Caprauna Turnip extract, Slow Food Presidium.

Rich in minerals such as phosphorus, iron, calcium and vitamins A, B and C, it gives body and volume to the hair.

The area of the municipality of Caprauna is characterised by an incredible expanse of ancient dry-stone terraces. In the past, farmers used to grow turnips on the same land where wheat had been harvested to promote crop rotation and prevent soil “exhaustion”. Thanks to the altitude and the cool, damp climate, turnips grew in optimal conditions and with a particularly mild flavour.

Shampoo

What

Volumizing shampoo, it gently cleanses the hair making it soft and light.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of VOLU/hair mist, if necessary.

Ingredients

With Orbassano Red Celery extract, Slow Food Presidium.

Rich in mineral salts, it has a remineralising effect on the hair.

The story of the red celery from Orbassano began in the 17th century when Anne Marie d’Orléans, Duchess of Savoy, brought purple celery from Tours with her from France which was more flavourful and tender than the celery then grown in Piedmont. Over the years the French purple celery adapted well to the vegetable gardens surrounding the city of Turin and developed the characteristic red colour of the stalks.

Shampoo

What

Delicate shampoo, ideal for frequent use.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with DEDE/conditioner or DEDE/hair mist.

Ingredients

Water, sodium c14-16 olefifn sulfonate, sodium lauroyl methylisethionate, cocamidopropyl betaine, sodium pca, decyl glucoside, sodium methyl2-sulfolaurate, lauramidopropylamine oxide, coco-glucoside, glyceryl oleate, disodium coco-glucoside sulfosuccinate, benzyl alcohol, polysorbate 20, pantehol, fragrance, sodium benzoate, citric acid, sodium chloride, miristamidopropylamine oxide, disodium 2-sulfolaureate, polyquaternium-7, guar hydroxypropyltrimonium chloride, trisodium ethylenediamine disuccinate, tetrasodium glutamate diacetate, apium graveolens (celery) extract, benxyl salicylate, linalool, citronellol, hydroxycintronellal, CI 19140 / yellow 5, CI 14700 / red 4