DEDE Collection

conditioner

What

Delicate conditioner for soft and light hair.

How to Use

Apply to towel-dried hair after using DEDE/shampoo. Leave on for 2-5 minutes, comb, then rinse. Proceed with the desired styling.

Ingredients

Water, cetearyl alcohol, behentrimonium chloride, hydroxypropyl starch phosphate, glycerin, cetrimonium chloride, oleic acid, glycerylstearate, dimethicone, citric acid, benxylalcohol, sclerotium gum, polyquaternium-6, vp/dmapa acrylates copolymer, fragrance, amodimethicone, oryza sativa (rice) bran wax, disodium edta, sodium benzoate, tetrabutyl ethylidenebisphenol, alcohol, apium graveolens extract / apium graveolens (celery extract), tris (tetramethylhydroxypiperidinol) citrate, benzyl salicylate, linalool, cintronellol, hydroxycitronellal, CI 19140 / yellow 5, CI 14700 / red 4

hair mist

What

Delicate leave-in spray conditioner.

How to Use

Ideal also as a precutting lotion or to equalize porosity before technical services, such as perm, straightening or colour. Spray on towel-dried hair after shampooing. Proceed with the desired styling.

Ingredients

Water, amodimethicone, benzyl alcohol, polysorbate 20, fragrance, sodium benzoate, polyquaternium-11, panthenol, cetrimonium chloride, citric acid, trideceth-12, apium graveolens (celery) extract, cyclopentasiloxane, hydrolyzed sweet almond protein, benzyl salicylate, linalool, citronellol, hydroxycitronellal, phenoxyethanol, caprylyl glycol, limonene, CI 19140 / yellow 5, CI 14700 / red 4

With Orbassano Red Celery extract, Slow Food Presidium.

Rich in mineral salts, it has a remineralising effect on the hair.

The story of the red celery from Orbassano began in the 17th century when Anne Marie d’Orléans, Duchess of Savoy, brought purple celery from Tours with her from France which was more flavourful and tender than the celery then grown in Piedmont. Over the years the French purple celery adapted well to the vegetable gardens surrounding the city of Turin and developed the characteristic red colour of the stalks.

Shampoo

What

Delicate shampoo, ideal for frequent use.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with DEDE/conditioner or DEDE/hair mist.

Ingredients

Water, sodium c14-16 olefifn sulfonate, sodium lauroyl methylisethionate, cocamidopropyl betaine, sodium pca, decyl glucoside, sodium methyl2-sulfolaurate, lauramidopropylamine oxide, coco-glucoside, glyceryl oleate, disodium coco-glucoside sulfosuccinate, benzyl alcohol, polysorbate 20, pantehol, fragrance, sodium benzoate, citric acid, sodium chloride, miristamidopropylamine oxide, disodium 2-sulfolaureate, polyquaternium-7, guar hydroxypropyltrimonium chloride, trisodium ethylenediamine disuccinate, tetrasodium glutamate diacetate, apium graveolens (celery) extract, benxyl salicylate, linalool, citronellol, hydroxycintronellal, CI 19140 / yellow 5, CI 14700 / red 4

• 4 formulations with Slow Food-active ingredients
• Easy to use and bring with you, whether it's to the gym, traveling, etc.
• Duration: 30 - 40 washes, equivalent to one 300 ml shampoo bottle
• Gentle enough for everyday use on hair and scalp thanks to skin-like pH; leaves hair cleansed, soft and luminous
• Conditioning agents of natural origin help improve hair's workability
• Professional quality result, similar to liquid
• Sustainability:
  • Reduced logistic volume vs liquid shampoo
  • 100% FSC paper packaging, fully recyclable, with usage instructions and tips
  • 97.1% to 97.4% biodegradable
  • Free from silicones, sulfates, preservatives
  • Natural color, without any bleaching agents
  • Minimized impact on aquatic environment
  • Carbon-neutral

1. Wet the Shampoo Bar and work it with your hands to create a soft, creamy foam
2. Apply the foam to wet hair and massage until the product is evenly distributed
3. Rinse well and follow with the conditioner, if needed
4. Rinse and air dry the solid shampoo after use
5. Store Shampoo Bar in a closed container once dry